Digital Book World presents…
When it comes to book discovery, things are going to get more complicated before they get simpler.
Reader behavior is in flux and the ways in which people engage with and discover new content has grown exponentially, according to data from Bowker presented by the company’s vice president of publishing services Kelly Gallagher at the Digital Book World Discoverability and Marketing.
Here’s some food for thought from Gallagher’s presentation:
– In 2011, nearly half of consumers changed their book-buying behavior (chart below)
– 39% of books are sold online, 26% in stores, and the rest in nearly a dozen other ways (chart below)
– People discover new books in up to 44 different ways
One in a million is now more like one in 9 million titles.